Helping Patients Understand Risks 7 Simple Strategies For Successful Communication
This book is designed to appeal to every healthcare professional in every discipline who talks to patients about risks. It offers specially designed visual aids that make it easy for patients to actually see what the likelihood numbers might mean for them. It offers the important benefit of showing patients the positive perspective as well as the negative.
Healthcare agencies and drug companies will see opportunities for significant benefits as they carry out their responsibilities of informing the public about the realities of the risks, along with the benefits.
In addition, the author offers evidence that increased patient satisfaction, reduction in exposure to malpractice claims and enhanced doctor patient partnerships can all result from following the strategies presented in this book.
Up To Your Armpits In Alligators? How to sort out what risks are worth worrying about!
John Paling introduces The Paling Perspective Scale, his "Richter Scale for Risks." This communications tool help businesses explain about the safety of their products and services while also empowering the public to make better informed decisions by putting risks into perspective.
Soft Cover, 153 pages, 1997 ISBN 0-9642236-6
PAPERBACK BOOK
This easy-to-understand booklet is intended for businesses to give out at public meetings. It is specifically designed to encourage citizens to recognize that, in order to understand risks, we must look at the facts as well as respond to our emotions. (Illustrated with original cartoons).
Special customized editions of this booklet can be produced to answer the needs of a particular industry by including examples that relate to specific topics of concern. Please call for information.
If you would like us to customize our communications tools to focus on your own needs, or if you would like to inquire about John Paling speaking at your next meeting, please contact us.
The Risk Communication Institute
5822 N.W. 91st Blvd.
Gainesville, FL 32653
(352) 377-2142
